Tales
Galina Pauncheva Appointed as the New CEO of d:istinkt
26.06.2023, Sofia. Galina Pauncheva has been appointed as the new Chief Executive Officer of d:istinkt, taking over the leadership from Boyan Ivanovich. Since 2019, Ivanovich successfully led and expanded the company’s business, growing its client portfolio and service offerings. Under his leadership, d:istinkt underwent a major transformation, evolving from a PR agency into a fully integrated communications and creative business that meets the dynamic needs of modern companies.
"I am incredibly excited and proud to take the helm of one of the most successful and awarded communications agencies in Bulgaria. This is not only a great recognition but also a huge responsibility. I am confident that, together with our team of talented professionals, we will build upon the agency’s successes and continue to solidify d:istinkt as a market leader, synonymous with exceptional professionalism, creativity, and trust", said Galina Pauncheva, CEO of d:istinkt.
For two consecutive years, d:istinkt has been awarded “Agency of the Year” by the Bulgarian Association of PR Agencies (BAPRA) in the BAPRA Bright Awards. The agency secured a total of 11 awards across multiple categories for its outstanding work in campaign execution and strategic communications for clients such as TELUS International, Lidl, and Yettel.
Galina Pauncheva: A Leader in Strategic Communications and Brand Development
With over 18 years of experience, Galina Pauncheva has built a strong career in strategic planning, corporate communications, brand consultancy, creative production, event management, media strategies, and business development.
Her journey in the communications industry began at APRA PN BCG in 2005. She quickly climbed the corporate ranks, holding leadership positions at the Bulgarian branch of Edelman – AMI Communications Bulgaria. She later served as Chief Business Development Officer at the specialized event management agency Evento. In 2019, she founded Wonderland – Brand & Event Management Agency.
Pauncheva’s passion for event production extends beyond corporate communications—she has worked on major music projects, including concerts for renowned Bulgarian artists Lyubo Kirov and Miro.
In addition to her industry expertise, she is the author of "How to Launch a Successful Brand: A Step-by-Step Guide for Building a Powerful Brand." She holds a degree in Business Administration and specializes in Public Relations.
