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For those building personalities

For those building personalities

The Client

The Association of Cambridge Schools in Bulgaria was established in 2005 by Klett Bulgaria, exclusive representative of Cambridge University Press, as a community of schools striving towards a higher level of foreign language education. Every year the association organises awards recognising the best teachers and educational institutions from Bulgaria which demonstrated excellence in teaching students through innovative methods and digital tools

The task

Create a new visual identity and slogan for this year’s award ceremony. 

Through the awards we wanted to thank everyone laying the foundation of the modern society and education system. With the slogan we wanted to outline and recognise the main mission of all people involved in the educational process, namely - to build personalities. This is a collective effort of numerous people in the education system - from teachers to the people managing the teachers - the principals. 

Here are fruits of our work


За тези, които изграждат личности (BG)

For those building personalities (EN)

Key visual

The awards

Teacher of the Year

Principal of the Year

School of the Year

Best KGL results

Award for Outstanding Achievements in Education 



Event management
Strategic creative
Brand rollout 
Media planning & buying
Public Relations
Marketing collateral production


Account manager: Alexandra Hristova

Creative & Design: Nikolai Serdarov, Vasil-Svetoslav Slavkov

Copywriter: Veselin Cherepov

Next Project

Case Study # 1

  • Service: Creative & Design
  • Year: 2021

Know Before You Scroll - Rebranding a legendary game

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