
The Client
The Association of Cambridge Schools in Bulgaria was established in 2005 by Klett Bulgaria, exclusive representative of Cambridge University Press, as a community of schools striving towards a higher level of foreign language education. Every year the association organises awards recognising the best teachers and educational institutions from Bulgaria which demonstrated excellence in teaching students through innovative methods and digital tools
The task
Create a new visual identity and slogan for this year’s award ceremony.
Through the awards we wanted to thank everyone laying the foundation of the modern society and education system. With the slogan we wanted to outline and recognise the main mission of all people involved in the educational process, namely - to build personalities. This is a collective effort of numerous people in the education system - from teachers to the people managing the teachers - the principals.
Here are fruits of our work
Slogan:
За тези, които изграждат личности (BG)
For those building personalities (EN)
Key visual








The awards
Teacher of the Year
Principal of the Year
School of the Year
Best KGL results
Award for Outstanding Achievements in Education
Event












Services
Event management
Strategic creative
Design
Brand rollout
Media planning & buying
Public Relations
Marketing collateral production
Team
Account manager: Alexandra Hristova
Creative & Design: Nikolai Serdarov, Vasil-Svetoslav Slavkov
Copywriter: Veselin Cherepov
Next Project
Case Study # 1
- Service: Creative & Design
- Year: 2021