Tales

Communication agency d:istinkt received a total of 9 awards at the BAPRA Bright Awards 2024 event. Among them was the silver award in the most prestigious category "Agency of the Year", which comes after two consecutive years in the first place. The most successful and creative communication campaigns and agencies in Bulgaria received recognition for their work at a solemn ceremony on April 3.

The prestigious BAPRA Bright Awards 2024 competition was judged by 26 international PR and communication experts, representatives of authoritative organizations. Head of the jury was Kristina F orsgaard, founder of Netprofile and chairman of the Ethics Committee of the International Communications Consulting Organization (ICCO).

d:istinkt was recognized for planning, organizing and executing effective campaigns and communication strategies for its clients. The agency received awards in a number of categories, including "Corporate Communications (Reputation and Brand Management)", "Special Event or Launch", "Corporate Social Responsibility Campaign", "Employer Brand Campaign", "PR Innovation Award", " Communication campaign for education and professional development" and "Agency of the year". The agency's team deservedly won the awards while competing with a total of 138 projects presented by 18 agencies and companies.

"I am happy that for yet another year we have won a number of awards among such great competition. They are a recognition of the teamwork, dedication, passion and creativity of the people working at d:istinkt. We put our hearts into every campaign and project we work on, and the results of such an approach are not long in coming. In addition to the awards from such a prestigious organization, for us recognition is also the trust we receive from our clients over the years of cooperative work. I offer my admiration to all colleagues from other agencies and companies for the successful campaigns they created during the year. Competition makes us all better," said Galina Pauncheva, CEO of d:istinkt.

The campaign dedicated to the victims of war, with an emphasis on Ukrainian refugees, done for the European Commission, received the highest number of awards. The jury rated it highly, awarding first place in the category "Communication campaign for education and professional development", silver in the category "PR innovation" and bronze for "Corporate social responsibility". The basis of the campaign is a free children's book entitled "The Girl Who Opened Her Eyes". It tells the story of an observant schoolgirl who notices the suffering of a Ukrainian girl who fled the war with her family. The campaign aims to promote empathy for Ukrainian refugees, and in particular for children who find refuge in our country.

The joint project between the Bulgarian Tourist Union and Yettel for the digitization of the National Movement "Get to know Bulgaria - 100 National Tourist Sites" received a silver award in the "Special event or launch" category. The digital app gives people new opportunities and ideas on how to spend more quality time outside with their loved ones and experience our rich cultural and historical heritage in a different way. Yettel's “Safer Internet” program, which educates children and teenagers about the dangers online and how to deal with them, was awarded bronze in the “Corporate Social Responsibility Campaign” category.

The campaign with which the agency highlighted the Lidl Effect, in order to present to the public the company's contribution in each of the six largest regions in Bulgaria - Sofia, Plovdiv, Stara Zagora, Ruse, Varna - was awarded gold in the "Corporate Communications" category. and Burgas. A study made by the Institute of Market Economy (IME) showed the significance of the effect of the company's work at the local level. For months, the agency communicated to the company's clients and partners the data on investments at the regional level, the new job openings, the partnerships with local producers and other activities, the ultimate goal of which is a sustainable environment and a positive change in society.

Silver in the 'Employer Brand Campaign' category was also won by Lidl's campaign dedicated to their internship programme, which attracted over a million combined views for the created content. In this way, information about the opportunity successfully reached young people who are just starting their professional career and want to do so in a company with high commitment to employees, where they can gain experience and develop their work ethic.

First place in the "Special event or launch" category was awarded to the National Meeting of Partners of the "Let's Clean Bulgaria Together" campaign, realized for bTV Media Group. The event marked the beginning of the 11th edition of the campaign and awarded the best volunteers and partners for the previous edition of "Let's Clean Bulgaria Together 2022" - the largest volunteer initiative in the country.

Among the agency's clients are brands such as Yettel, Lidl Bulgaria, Klett Bulgaria, CETIN Bulgaria, Easy Credit, Kamenitsa, Speedy, Videolux Holding, etc. d:istinkt also works on the communications of institutions such as the Bureau of the European Parliament in Bulgaria and the European Commission in partnership with ICF Next.