Tales

SEE ITS Summit 2025 is Southeast Europe’s leading annual forum for technology, innovation, and business services. The event brings together industry leaders, policymakers, and innovators from across the region to discuss digital transformation, sourcing trends, and the future of the digital economy.

On October 2, 2025, Sofia became the epicenter of innovation as the SEE ITS Summit 2025 gathered 300 business leaders, policymakers, and technology innovators from across Southeast Europe. This fifth edition of the region’s premier forum focused on how digital transformation and sourcing can drive sustainable growth.

Powering the Summit’s Communication and Event Success

As the official communication and event partner of AIBEST, d:istinkt agency was behind every aspect of the summit’s success - from creative concept and strategic planning to media relations and on-site execution. Our expertise ensured that SEE ITS Summit 2025 achieved maximum visibility, engagement, and impact within a single day.

How d:istinkt Elevated the SEE ITS Summit Experience

• Creative & Visual Identity: Developed a cohesive visual concept and brand narrative for the summit, ensuring consistency across digital assets, stage design, and print materials.
• Strategic Communication & PR: Led all pre-event outreach and media relations, amplifying the event’s presence in business and technology media.
• Digital Campaign Management: Executed targeted multi-platform campaigns to drive awareness, registrations, and audience engagement.
• Content & Editorial Production: Produced keynote previews, partner features, live event coverage, and post-event content for AIBEST channels.
• Event Operations: Managed on-site logistics, media relations, and delivered real-time social media reporting for a seamless attendee experience.
• Post-Event Amplification: Created photo galleries, recap videos, and editorial follow-ups, extending the summit’s digital reach and public impact.

Key Moments and Notable Guests

The summit opened with remarks from Yordan Ginev (AIBEST Chairman & COO of DIGITALL), Deputy Prime Minister and Minister of Innovation and Growth Tomislav Donchev, and Minister of Economy and Industry Peter Dilov. Their message emphasized Southeast Europe’s collective ambition to lead the digital economy through investment in education, innovation, and collaboration.

Event Highlights: Insights, Innovation, and Recognition

Throughout the day, participants engaged in:

• High-level dialogues on digitalisation and regional competitiveness.
  The unveiling of the “SEE Digitalisation 4.0 Index” by Ralitsa Vaseva (SeeNext Insights), benchmarking AI, cloud, and e-commerce readiness.
• Keynotes and panels on topics such as strategic collaboration, AI in HR, future user experiences, and global site selection trends.
• The closing “Future Ready Services” panel, featuring leaders from TELUS Digital, Inetum Bulgaria, and EY.

The summit concluded with the 8th edition of SEE ITS Awards 2025, celebrating excellence in technology, innovation, and business services across nine categories.

Shaping the Summit’s Public Image and Regional Impact

d:istinkt’s strategic approach to communication and event management was crucial in building the public image and reputation of SEE ITS Summit 2025. Through consistent messaging, dynamic content, and stakeholder engagement, we ensured the summit’s story reached far beyond the event day — sparking ongoing dialogue and strengthening the region’s innovation ecosystem.

Partnership and Community: The Backbone of the Summit’s Success

The success of SEE ITS Summit 2025 was made possible through the dedication of AIBEST, the support of leading partners, and the participation of public-sector leaders and business professionals who helped shape the event’s conversation and outcomes.

At d:istinkt, we believe that effective communication is about more than just an event - it’s about creating lasting dialogue, forging partnerships, and driving transformation. As Southeast Europe advances toward innovation-driven growth, d:istinkt is proud to be a trusted communication and event partner, ready for the next chapter.