Tales
d:istinkt Becomes the Official Communications Partner of AIBEST
The Association for Innovation, Business Services, and Technology (AIBEST) is a leading independent organization uniting companies across various sectors of the modern business services industry, including BPO, ITO, R&D, and SSC. Its core mission is to position Bulgaria and the region as a global hub for high-tech products, cutting-edge business services, and innovation-driven solutions.
AIBEST actively works to strengthen the technology and outsourcing sectors by fostering a favorable business environment that encourages investment, talent retention, and knowledge-based economic growth. Through strategic partnerships with educational institutions, local governments, and industry leaders, the organization plays a key role in shaping the future of the business services industry in Bulgaria.
Galina Pauncheva, CEO of d:istinkt, shared her thoughts on the partnership:
"We are honored that AIBEST has placed its trust in d:istinkt as its PR agency. The technology and outsourcing industries are key drivers of Bulgaria’s economic growth, and AIBEST represents over 70 leading companies with more than 50,000 employees. Ensuring that their messages reach the right audiences and that industry developments gain visibility is crucial. We are confident that this partnership will be highly impactful, as d:istinkt has consistently proven to be the right communications partner for organizations at the forefront of innovation."
With a proven track record in corporate communications, d:istinkt has established itself as a leading agency in strategic consulting, public relations, crisis management, media planning, creative services, reputation management, employer branding, and event organization. Over the years, the agency has earned multiple accolades, including the prestigious "Agency of the Year" title at the BAPRA Bright Awards, securing first place in both 2022 and 2023, and second place in 2024.
This collaboration between AIBEST and d:istinkt marks another step toward advancing Bulgaria’s global position in business services, technology, and innovation. The agency is proud to be a part of this mission and looks forward to driving meaningful conversations, fostering industry growth, and ensuring that Bulgaria’s innovation potential gains the recognition it deserves.
